Southface conch is pure, helpful & fit for being worshiped. It is considered to be a form of goddess Luxmi & because of this it is loveable of lord Vishnu. Goddess Luxmi always resides where south face conch is being worshipped. No diseases, sorrow or poverty. Hue & business gets profitable by worshipping this south face Shankha (conch).
How to Place
Fix silver or gold girdle on south face conch. Bathe in Panch Amrit & after washing it with holy Ganga water, put the conch on red cloth with chandan & roli alongwith recitation of shri suktam Mantras and incense sticks. Where south face Shankha is worshipped, goddess Luxmi blessings are always there.
Benefits of Dakshinvarti Shankh
Prosperity to the house or office
No shortage of food, money or clothes
Brings peace to the premises
If kept in the bedroom, it brings harmony among the couple
If kept during a religious gathering, it brings knowledge by evoking Goddess Saraswati
Enlightens the students with knowledge and sharpens their memory
Fill it with Ganges water and sprinkle it on a person or in a premises. Malefic planetary effects and black magic evils disappear
Removes ill-effects of Brahm Hatya, Gau-Hatya and Bal-Hatya ( Dosha due to killing of a priest, cow or a child in the previous births)